Commercial Valorization
UC Business promotes the definition of strategic guidelines aimed at enabling innovation and its transfer to Industry. The team seeks to delimit the market segment with the greatest probability of success and, therefore, the gathering of interest from development, investment or commercial exploration partners. This analysis can be done using external consultants, such as Technological Brokers (external professional entities that provide services to the UC).
Marketing of Innovation - Technology Offer
Commercial Enhancement involves the development of a Technology Marketing Strategy and the construction of a Technological Offer for contact with potential interested parties.
UC Business actively promotes the dissemination of technologies developed at UC with partners, potential investors and the Industry, in order to foster interaction between the scientific community and the business community. The ultimate goal, in the field of Innovation and Transfer of Knowledge and R&D, is the integration of technologies into society, at the service of the common good.
UC Business researches, identifies and disseminates, through the means at its disposal and in articulation with the other divisions and organics of the UC (for example, with the Division of Support and Promotion of Research and the Institute of Interdisciplinary Research) community support or other possible support. to be applied to University development projects. Furthermore, it discloses the conditions for accessing scholarships, courses, programs and R&D projects that leverage the commercial potential of inventions.