The Marketing Network Association organizes on April 11, at 7 pm, an initiative on “The role of marketing in innovation”.
Leonor Assunção, brand manager of the Cerealis group, is the guest speaker and it will be moderated by Cristela Bairrada, Professor at FEUC.
The initiative, in online format, has mandatory registration. Registration, https://forms.gle/YzKEXSUUcweSNdWV9
Leonor Assunção has a degree in Marketing Management from IPAM, a postgraduate degree in Marketing Management and over 8 years of experience in mass consumption products. Her role at Cerealis is focused on managing the group's main brands (Milaneza and Nacional).
The biggest challenges of the last 8 years were the rebranding of the Nacional brand in 2016 (new image, new logo, new products, new positioning and new tone of communication), as well as a more recent challenge, as responsible for the global management of these two brands.