On March 26, at 9:30 am, in the Keynes room of the Faculty of Economics of the University of Coimbra, a Seminar on Digital Marketing will take place.
This is divided into two parts, the first discussing the role of digital marketing in Public Affair and the second about the new world of NFTs.
The seminar has a total duration of 3 hours where there will be a space for a Q&A with the speakers. In part I, topics such as what Public Affairs is in the business context and what concrete examples of digital marketing action can be used to pursue the objectives of this area of intervention in companies will be addressed, with speaker João Vargas. In the second part, the opportunities, challenges and criticisms inherent to NFTs will be discussed, with speaker João Reis Santos.
This is an event promoted by APEU - Association for University Extension.
Registration link: https://apeu.fe.uc.pt/curso.asp?id=287
Program
1. The role of digital marketing in Public Affairs with João Vargas, secretary general of the National Association of Spirited Beverage Companies (ANEBE) (9:30-11:00 am)
2. Discussion - Q&A
3. The brave new world of NFTs: opportunities, challenges and criticisms, with José Reis Santos, co-president of Lisbon-Portugal Fibree (11h – 13h)
4. Discussion - Q&A
