On October 29, 2025, at 2:15 p.m., in the Keynes Room of the Faculty of Economics of the University of Coimbra (FEUC), another session of the Business Cases@FEUC series will be held. This initiative provides a space for students and professionals in management, economics, and other fields to share business experiences and relevant case studies. The guest for this session will be Clara Luxo, a former high-performance athlete with extensive team leadership experience. She will share her professional experiences through practical examples, highlighting discipline, teamwork, and decision-making under pressure. These are three fundamental skills in sports that are essential in professional contexts.
Clara Luxo Correia is an innovation project manager at the Pedro Nunes Institute and a trainer in Leadership, Creativity, and Innovation. She has extensive professional experience in retail, having worked for multinational companies, including Decathlon, H&M, and Media Markt. She holds a degree in economics (FEUC), a master's degree in marketing (ISCTE), a postgraduate degree in digital marketing and analytics (Nova IMS), and is currently pursuing a PhD in information management – data-driven marketing (Nova IMS). She is passionate about sports, having been a high-level basketball player, and has a strong focus on transferring skills from sports to management.
All interested parties must register in advance at https://ls.uc.pt/index.php/223665?lang=pt, which will allow them to request a certificate of participation in the event. The event is organized by the Employability and Business Office and is part of the FEUC Skills Curricular Unit (CU) Program (0.25 ECTS).